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By Jay Traugott – carbuzz.com
This subject simply refuses to die. Ever since the RX-8 ended production in 2012, Mazda has been hurled with questions about a new rotary-powered sports car. Nothing has happened yet, though 2015’s RX-Vision concept was the closest we got to a potential product. Will there be a production version or is Mazda completely giving up on rotary technology?
Automotive News recently chatted with Mazda’s new CEO Akira Marumoto about several subjects and, naturally, rotary engines and sports cars came up. Although Marumoto acknowledged the RX-Vision and the possibility of using a rotary engine as a range extender, he also stated that “we are not in a business environment now where can start building rotary engine vehicles right away.” How come? Blame electric vehicles.
While Mazda has just introduced its all-new internal combustion engine technology, called SkyActiv-X, with its redesigned Mazda3 sedan and hatchback, eventually it will need to offer electrified powertrains. That's where the money will need to be invested, not rotary engines. But fortunately, there is some good news. Marumoto also said that it “is a dream of everyone at Mazda… to produce a vehicle powered by a rotary engine – and not just using a rotary engine as a range extender.”
Dreams are one thing, market demands are something else entirely. Because Mazda is independent, its resources are far more limited than domestic rivals such as Toyota. Marumoto clarified he fully intends to keep Mazda independent but remains open to partnerships in some areas.
Above all, he intends to keep Mazda’s distinctive nature, meaning it has to develop its own technologies, products, and sales network. Unfortunately, a purely rotary-powered sports car is just not something that can be financially justified at the moment. But if Mazda continues to experience strong sales with its current and upcoming offerings, then who knows. Fortunately, the MX-5 Miata remains one of the best all-around sports cars on the market today.
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We are a family-run, locally owned and operated dealership in the Comox Valley on Vancouver Island specializing in new and used vehicle sales, and servicing all areas of the Comox Valley including Courtenay, Comox, Campbell River, Parksville, Nanaimo, Victoria and all of Vancouver Island. Call us toll-free at 1-877-458-2110 or locally at 250-338-5777.
Come visit Vancouver Island's Premier pre-owned vehicle location across from Costco and Crown Isle in Courtenay, BC. We have an exceptionally large and fully reconditioned inventory with a complete 155-point inspection on every vehicle! Hundreds more on-line to choose from. We also service all makes and models with 6 service bays, including Toyota, Nissan, Honda, Ford, Dodge, Chevrolet, Chrysler, Hyundai, Jeep, Pontiac, Subaru, Kia, VW, BMW, Mercedes and so many more. Tour our welcoming facility, meet our staff and join us for a coffee!
We are the one of the busiest pre-owned vehicle dealerships on Vancouver Island. Along with our fine line of New Mazda cars and Used Mazda vehicles, we market pre-owned import and domestic brands of quality Cars, Trucks, Vans, CUV’s and SUV’s - you name it and we will find it - and can help you get into the car or truck you need, no matter your current credit situation, without hassle or delay. Let us help you!
For more than 20 years, Courtenay Mazda has been a trusted and respected used car dealer in the Comox Valley on Vancouver Island. We are dedicated to ensuring that you go far in a used car or truck, and it starts with an exclusive inventory of quality, reliable used cars and trucks, and a financing service that can provide you with guaranteed approval, help you restore your credit, and get you the best rate possible for your needs and situation.
Courtenay Mazda – MVSA Certified #40158