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The All-New 2020 Mazda 3


By Craig Cole –

The 2020 Mazda3 rides on a brand-new architecture, features newly designed powertrains and is equipped with some of the newest technology around. It truly is an all-new car, but how have engineers managed to deliver a high-quality, efficient vehicle at a mass-market price?

Speaking through a translator, Kouta Beppu, program manager of this nameplate said, “With the all-new Mazda3, it is really [an] all-new developed car,” one that shares precious little with other models the company has built.

Completely redesigning every aspect of a vehicle takes Scrooge McDuck sums of money,enough cash to swim in, yet Mazda, a comparatively tiny automaker,has managed to achieve this ambitious goal thanks largely to the clever allocation of available resources. Beppu explained, “One way of doing it is what we’ve always called the bundled planning, meaning that all the successive new models, which will come after Mazda3, we will try to share a lot of the development resources and efforts in terms of having an architecture that’s common that we can deploy across the successive models.”

In essence, engineers have built a brand-new vehicle foundation, one that will underpin large portions of Mazda’s future product portfolio. This is one way of keeping costs down: cutting a really big check up front rather than paying at different intervals down the line when it’s time to re-engineer a different nameplate.

“And then the second point is that we try to keep all the standards that we employed for the production lines as same as we can for the previous vehicles,” said Beppu. “What we mean is that, for example, if you’re on the assembly line for the body, tires, and engines, we want to make all the locators exactly the same.” This seems like a relatively simple aspect of vehicle manufacturing to remain cognizant of, but doing so can save big bucks.

To read more about the all new 2020 Mazda3, click HERE


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